{"id":7682,"date":"2024-02-05T12:00:00","date_gmt":"2024-02-05T09:00:00","guid":{"rendered":"https:\/\/rb.ru\/opinion\/13-ways-to-lose-clients\/"},"modified":"2024-02-05T12:00:00","modified_gmt":"2024-02-05T09:00:00","slug":"13-%d1%81%d0%bf%d0%be%d1%81%d0%be%d0%b1%d0%be%d0%b2-%d0%be%d1%82%d0%bf%d1%83%d0%b3%d0%bd%d1%83%d1%82%d1%8c-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-%d0%bf%d0%be","status":"publish","type":"post","link":"https:\/\/texnolenta.ru\/inet\/2024\/02\/05\/13-%d1%81%d0%bf%d0%be%d1%81%d0%be%d0%b1%d0%be%d0%b2-%d0%be%d1%82%d0%bf%d1%83%d0%b3%d0%bd%d1%83%d1%82%d1%8c-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-%d0%bf%d0%be\/","title":{"rendered":"13 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043e\u0442\u043f\u0443\u0433\u043d\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439: \u043f\u043e\u0447\u0435\u043c\u0443 \u0443 Zolla, Incity \u0438 Oodji \u043d\u0438\u0437\u043a\u0438\u0435 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438 \u0432 \u0441\u0442\u043e\u0440\u0430\u0445"},"content":{"rendered":"<div class=\"media_block\"><img decoding=\"async\" src=\"https:\/\/texnolenta.ru\/inet\/wp-content\/uploads\/2024\/02\/13-d181d0bfd0bed181d0bed0b1d0bed0b2-d0bed182d0bfd183d0b3d0bdd183d182d18c-d0bfd0bed0bbd18cd0b7d0bed0b2d0b0d182d0b5d0bbd0b5d0b9-d0bfd0be.jpg\"><\/div>\n<p> \u0421 2015 \u0433\u043e\u0434\u0430 \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0437\u043d\u0430\u0435\u043c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0438\u0445 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u043c. \u041e\u043d \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (Customer Acquisition Cost \u0438\u043b\u0438 CAC) \u0438 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0437\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c (Lifetime value \u0438\u043b\u0438 LTV). \u0427\u0435\u043c \u0432\u044b\u0448\u0435 \u043e\u0446\u0435\u043d\u043a\u0430 \u0432 \u0441\u0442\u043e\u0440\u0430\u0445, \u0442\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0443 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439, \u0430 \u0432\u0430\u043c \u043f\u0440\u043e\u0449\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043d\u043e\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<br \/>\n\u041e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442, \u0435\u0441\u043b\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043d\u0438\u0437\u043a\u0438\u0439. \u041f\u043e \u043d\u0430\u0448\u0438\u043c \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430\u043c, \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e 50% \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0441 \u043e\u0446\u0435\u043d\u043a\u043e\u0439 \u043d\u0438\u0436\u0435 \u0447\u0435\u0442\u044b\u0440\u0451\u0445 \u0437\u0432\u0451\u0437\u0434. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Creonit \u0410\u043d\u0442\u043e\u043d \u041c\u0430\u043a\u0430\u0440\u043e\u0432 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b, \u0437\u0430 \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u043e\u0446\u0435\u043d\u043a\u0443 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c \u043e\u0434\u0435\u0436\u0434\u044b. \u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432\u044b\u0431\u0440\u0430\u043b \u0442\u0440\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430 \u0441 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u043c \u0432 \u0441\u0442\u043e\u0440\u0430\u0445 2\u20133 \u0437\u0432\u0435\u0437\u0434\u044b: Zolla, Oodji \u0438 Incity. <\/p>\n","protected":false},"excerpt":{"rendered":"<p> \u0421 2015 \u0433\u043e\u0434\u0430 \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u0437\u043d\u0430\u0435\u043c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0438\u0445 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u043c. \u041e\u043d \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (Customer Acquisition Cost \u0438\u043b\u0438 CAC) \u0438 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7682","post","type-post","status-publish","format-standard","hentry","category-rusbase"],"_links":{"self":[{"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/posts\/7682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/comments?post=7682"}],"version-history":[{"count":0,"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/posts\/7682\/revisions"}],"wp:attachment":[{"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/media?parent=7682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/categories?post=7682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/texnolenta.ru\/inet\/wp-json\/wp\/v2\/tags?post=7682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}